Move Better.
Feel Better.
Perform Better.

About Regulate

Modern work has changed the way we move.

Long hours at a desk, back-to-back meetings and increasingly sedentary lifestyles have created a movement deficit that affects how people feel and how they perform. Reduced energy, aches and discomfort have become accepted as part of the working day, but they don't have to be.

Regulate was founded by brothers Will and Sam, who approached the same problem from two very different perspectives.

As a coach, Will spent years helping CEOs, founders and business leaders improve their physical wellbeing, seeing first-hand how better movement, mobility and recovery transformed not only their health, but also their confidence, resilience and performance. Meanwhile, Sam experienced the realities of corporate life himself, where demanding workloads and long hours made looking after physical wellbeing increasingly difficult.

Despite their different backgrounds, they reached the same conclusion: the biggest challenge isn't knowing what to do—it's consistently doing it.

That's why they created Regulate.

Regulate helps employees build lasting movement habits through simple, practical behaviour change. By making physical wellbeing part of the working day, we help people move better, feel better and perform at their best—creating healthier, more engaged and more productive workplaces.